Asian Paints, Ready Reckoner - 2020

BOOK DESIGN

CLIENT
Asian Paints

AGENCY
The Designship

PROJECT LEAD & CONTENT CREATOR
Vivek Sheth

CREATIVE DIRECTOR
Akash Raj Halankar

DESIGNER / TYPOGRAPHER
Shipra Bharati

were designed targeting their internal sales, marketing & design teams for various verticals within the organisation. Commissioned by the Asian Paints Ltd. - Field Readiness team, the brief was to design a workshop orienting the team towards these myriad subjects, focussing strictly on their strategy, positioning and processes. These publications were an end outcome for the workshops, serving as reckoners for the teams to reference back to the content while on field.

The workshops and its content design and curation were lead and conducted by Vivek Sheth, at The Designship, while the publication design was commissioned to us. These reckoners are digitally published and are conceived for referencing for the internal team of Asian Paints Ltd. only.

*For internal training purposes only. This may not be used for commercial purposes. All licences are a property of Asian Paints Ltd. and its syndicated brand partners.