Recharge – A fitness studio
#Brand Design #Spatial Design #Type / Recharge, a state of the art fitness studio, is the new addition for the top management at Jindal Steel Works. It aims to make short work of exercise with charismatic instructors, Curated music playlists and a vibrant energetic atmosphere to get fit. Recognising the main attribute to living a healthy lifestyle is an activity that is fun, personal and exists as a community, Recharge was designed to embody those elements in its design, interiors as well as the overall experience. The reception lobby wall was designed with bold typographic messages by the means of vibrant Hand painted type, where we worked closely with indian hand painters like Painter Kafeel and painter Suhail. A conscious effort was taken to integrate Indian hand painted type with international hand painted type to experiment with the subtle variations of form and treatment. Colours were chosen to not only be in harmony with each other, but also make them stand out and give a vibrance to the walls. / AGENCY Guerrilla Art and Design Pvt. Ltd. / DESIGN DIRECTOR Hanif Kureshi / DESIGNER / TYPOGRAPHER Akash Raj Halankar / EXECUTION Painter Kafeel and Co.
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Recharge – A fitness studio
#Brand Design #Spatial Design #Type
Recharge, a state of the art fitness studio, is the new addition for the top management at Jindal Steel Works. It aims to make short work of exercise with charismatic instructors, Curated music playlists and a vibrant energetic atmosphere to get fit. Recognising the main attribute to living a healthy lifestyle is an activity that is fun, personal and exists as a community, Recharge was designed to embody those elements in its design, interiors as well as the overall experience. The reception lobby wall was designed with bold typographic messages by the means of vibrant Hand painted type, where we worked closely with indian hand painters like Painter Kafeel and painter Suhail. A conscious effort was taken to integrate Indian hand painted type with international hand painted type to experiment with the subtle variations of form and treatment. Colours were chosen to not only be in harmony with each other, but also make them stand out and give a vibrance to the walls.
AGENCY Guerrilla Art and Design Pvt. Ltd.
DESIGN DIRECTOR Hanif Kureshi
DESIGNER / TYPOGRAPHER Akash Raj Halankar
EXECUTION Painter Kafeel and Co.

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