Reimagining mobility as a workplace experience
Jio- bp Headquarters Mumbai
2024
Spatial Design · Environmental Graphics · Illustration · Wayfinding
Jio-bp’s new four-floor headquarters called for a spatial language that could translate the energy and character of the brand into a contemporary workplace. The project explored how Jio-bp’s existing visual identity could be reinterpreted for space, creating an environment that felt distinctly Jio-bp, while being human, engaging and relevant to the people who use it.
Reimagining Mobility
Reimagining Mobility became the central idea for translating the brand into space. Rather than simply extending existing brand assets onto walls, the visual language was reinterpreted through spatial graphics, illustration, signage and wayfinding—allowing the brand to become a natural part of the workplace.
Bringing the brand into the workplace
The project presented an opportunity to develop a new visual language for the headquarters where the challenge was to create an environment that felt unmistakably Jio-bp while remaining fresh, contemporary and relevant to the diverse teams working across the four floors.
Making the brand human
The illustrations moved away from the conventional language of corporate environmental graphics. Instead of relying primarily on printed applications, the walls became surfaces for hand-painted illustrations created specifically for the space.
The resulting visual language introduced a sense of craft and individuality, allowing the brand to feel more tangible and connected to its people.
Bringing the idea into three dimensions
Certain spaces were given a more considered treatment, bringing the visual language into three dimensions. The Wall of Recognition, for example, was designed around Jio-bp’s brand communication
Designed around the people
Each floor was given its own visual character, shaped around the teams and functions occupying the space. Custom illustrations and graphics were developed for the different businesses & environments like Wild Bean Café, Pulse, Jio-bp Pulse, Air-bp, bringing a more personal and human quality to the workplace while maintaining a consistent connection to the overall Jio-bp brand.
Wayfinding & Signage
A clear wayfinding system was developed to help people navigate the space with ease. Signage was designed as an integrated part of the visual language, balancing clarity, consistency and the character of the environment.
The project extended Jio-bp’s visual identity beyond its established communication system and into the physical environment. Through custom illustration, hand-painted graphics, signage and spatial interventions, the headquarters became a place where the brand could be experienced rather than simply seen.
CLIENT
Jio-bp
COLLABORATION
Enterspace Design
CREATIVE DIRECTOR
Akash Raj Halankar
DESIGN TEAM
Ajinkya Vajge
Aashish Shakeel
Midhun Murali
Malavika Ganesh
Jay Damania
PRODUCTION
MIPL Global