Typography that keeps you moving

Jindal Steel Works, BKC Mumbai

2024

Spatial Design · Environmental Graphics · Typography

Recharge is a contemporary gym at Jindal Steel Works, BKC, designed as a space that feels energetic, focused and inviting. The project covered the reception, juice bar and environmental graphics, using typography and bold graphic interventions to give the space a distinct visual character.

Making typography part of the space

Typography became the central visual element, extending across walls and surfaces to create a bold and energetic environment. Large-scale words and graphic compositions were used not simply as decoration, but as part of the architecture of the space.

Rewind. Recharge. Go again.

The Recharge logo is built around two arrows that reference the idea of rewind. In the context of fitness, the gesture becomes a simple idea: pause, reset and come back stronger. This became the foundation for an identity that connects the act of recharging with the rhythm of working out.

Making motivation visible

Motivational words became a key part of the visual language. Large-scale typography was integrated into the environment to create moments of encouragement throughout the gym, turning the walls into an active part of the workout experience.