Three spaces. One SOCIAL.
TODI MILL, VERSOVA, PALLADIUM
2024
Spatial Design · Environmental Graphics · Illustration · Wayfinding
SOCIAL has always been a brand that adapts to its surroundings. Across three Mumbai locations — Palladium, Versova and Todi Mill — the project explored how spatial graphics could give each space its own personality while remaining connected to the larger SOCIAL identity.
PALLADIUM SOCIAL
A story built from the place
Palladium Social drew its visual language from the history and character of the establishment. Illustrations brought together references to the space, its personality and elements from its distinctive food menu, creating graphics that felt specific to this location.
VERSOVA SOCIAL
Making the walls speak
Versova Social explored a more playful and experimental approach to spatial graphics. Anamorphic illustrations incorporated the Hindi characters “आ” and “जा”, creating a visual experience that changed as people moved through the space.
TODI MILL SOCIAL
Hidden messages in the space
Todi Mill Social was designed as a collaborative workplace during the day and an energetic bar by evening. Typography, hidden messages and graphic interventions were integrated into the environment, rewarding people who took the time to discover them.
CLIENT
Impressario
COLLABORATION
Guerrilla Art & Design Pvt. Ltd
CREATIVE DIRECTOR
Hanif Kureshi
LEAD DESIGNER
Akash Raj Halankar